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Privacy Policy

Last updated: 1st June 2026

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This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

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Interpretation and Definitions

Interpretation The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Service or parts of our Service.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this Privacy Policy) refers to AV MRO Analytics (operating as MRO CONNECT), London, United Kingdom (postal address to be updated upon official registration).

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: United Kingdom

  • Device means any device that can access the Service such as a computer, a cell phone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website.

  • Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.

  • Website refers to MRO CONNECT, accessible from https://www.mroconnect.co/.

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Collecting and Using Your Personal Data

Types of Data Collected

Personal Data While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number

  • Professional social media profile links (such as LinkedIn URLs)

  • Professional information (Job title, Company Name, Industry Sector)

  • Address, State, Province, ZIP/Postal code, City

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Usage Data and Google Analytics Usage Data is collected automatically when using the Service. In addition to our essential operations, we utilise Google Analytics and similar tracking tools to monitor and analyse website traffic, identify usage trends, and improve our services. These tools may collect your IP address, browser type, pages visited, and time spent on the Service.

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Tracking Technologies and Cookies We use Cookies and similar tracking technologies to track the activity on Our Service. Where required by law (specifically under UK GDPR), we use non-essential cookies (such as Google Analytics) only with Your explicit consent. You can withdraw or change Your consent at any time using Our cookie preferences tool (accessible via our Privacy Settings) or through Your browser settings.

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Use and Sharing of Your Personal Data

Data Selling Policy We do not sell, rent, lease, or trade your Personal Data to any third parties under any circumstances. We will never allow a third party to use your data for their own independent marketing or commercial purposes.

Use of Your Personal Data The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including monitoring usage.

  • To manage Your CRM Profile: To manage Your registration and inquiries within our database for business development.

  • To contact You: To contact You by email or telephone regarding updates, platform access, or informative communications.

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Sharing of Your Personal Data We only share your information in the following strictly limited operational situations:

  • With Essential Service Providers: We may share data with secure third-party infrastructure tools (like Wix hosting or Google Analytics) solely to run, monitor, and maintain our platform on our behalf. These providers are legally forbidden from using your data for any other reason.

  • For Business Transfers: If the Company is involved in a merger, acquisition, or asset sale, your data may be transferred as a business asset, remaining under this exact same Privacy Policy.

  • For Law Enforcement: We will only disclose your data if strictly required to do so by a legally binding court order or valid UK government authority request.

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UK GDPR Legal Basis & Data Subject Rights

If You are a resident of the United Kingdom or the European Economic Area (EEA), You have certain data protection rights. Our legal basis for collecting and using Your Personal Data depends on the information collected and the context in which We collect it:

  • Consent: You have given Us permission to do so (e.g., accepting Analytics Cookies).

  • Legitimate Interests: The processing is necessary for Our legitimate business interests (e.g., B2B outreach and CRM management) and does not override Your rights.

  • Contract: The processing is necessary to fulfil a contract with You.

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Your Rights: Under UK GDPR, You have the right to request access to, correction of, or deletion of Your Personal Data. You also have the right to restrict or object to our processing of Your data, and the right to data portability. To exercise these rights, please contact us using the details below.

Right to Complain: You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For users in the UK, You can contact the Information Commissioner's Office (ICO).

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Retention & Security of Your Personal Data

We will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, or to comply with legal obligations, resolve disputes, and enforce our agreements. While We strive to use commercially acceptable means to protect Your Personal Data, no method of transmission over the Internet is 100% secure, and We cannot guarantee its absolute security.

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Contact Us

If you have any questions about this Privacy Policy, You can contact us:

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